Benefits of digital marketing in business | Importance of digital marketing in business

So, here we would be discussing all the benefits of digital marketing and do there's any need to take your business online. SO as far as traditional marketing strategies we have options like pamphlets, billboards tv ads, etc.

But here is the catch in traditional marketing there the clients are not able to measure there marketing efforts i.e they
aren't able to decide which one to be profitable or not for an example If the business owner circulated pamphlets like 50k -1 lakh but the person who came Was via pamphlets or newspaper ?. Its actually not so easy to track and that's why in the benefits of digital marketing you can measure your marketing efforts.

But here the question comes how much accurate will it be? What would you ask from every customer? Also, there might get irritated, also if you've given them any form What if they don't fill the form? so for a reason here comes the importance of digital marketing.

Types of the benefits of digital marketing -

1- So the benefits of digital marketing is here to be like to that business owner who can easily track like How many product were sold through your website? How many people are calling via google? and how many people have added the product into the cart but haven't yet bought it? Also of those who have already purchase the product after adding the product in the cart.

2-Also there are numerous benefits of digital marketing like of some more as relationship marketing of collecting date of birth of the customers at the beginning out of which it helps to maintain an up to date list of the date of birth of that person.  And then similarly we could reward him/her like Congratulations this is your birthday. Here we would all automate it where you get a CRM software and from you could send mail or SMS to that date of birth is this anniversary and by default and in this they would feel personalization. Where the receiver feels like you've created this personally for him/her. You can do any type of promotion So there are numerous benefits of digital marketing which gives you this leverage that normal traditional marketing doesn't give.

3- So, the other benefits of digital marketing areas if the buyers belong from the age category of 22-23 boys and who live in Gurgaon.In the traditional way What a business owner can do?  He/she can put hoardings around places where boys' density or population are more we won't be eliminated, girls. But logically it would rest in like "I wasted my money? I am not getting any conversion ?" So here are benefits of digital marketing where you can target all specific type of audience according to your business need. Even if we can specifically target people within a specific pin code, their date of birth is this and the addition would show him/her only, so as a result, the conversion chances are high.

What role does google play in the benefits of digital marketing-

Here google is the main for the importance of digital marketing as whenever you are using a chrome browser. Chrome basically stores your data like what kind of a person are you? i.e Google knows like what the kind of person you are and that's how you can use google ads specifically where you could target by His interest? The profession of the person?, His/her household income? Therefore you can target each and everything in detail. Hence to get to know more about google adds there's a lot, of course, available in google and we can also do micro-targeting via google Adwords. 

Source- Avilash Chakraborty ( A-Marketing)

More benefits of digital marketing

1-One more thing if you have spent money on billboards they usually make contracts for like 6 months. But if you realize after some time that this is not the right place for you to market you can't take it back? Now here is the importance of digital marketing which gives you the leverage that if you spend 5rs today and even if you can spend 10 rs by tomorrow if you see some results. Then you can spend even 15 rs if you are satisfied and it grows accordingly. This was just an example you can even operate at a much lower cost also but its prefer to work accordingly for better positioning. As a result, you can compete with bigger brands for an example if you have a bigger pizza brand in your surroundings and of you won pizza shop too, so with the help of digital marketing, you can compete with him as people buy most what they see in the market.

Suppose assuming there is a person nearby to your location who starts seeing their ad on Facebook or on any other platform. You would look at a rapid change in the image as you'll definitely visit their shop as because we all know like how Mcd tastes like and due to your marketing they would also try from your shop as well.

2- Also there's one more thing like there are no time limitations as in the banner that you created. Suppose you have 5 products so you would have a banner but Can you change it accordingly to day and night?  But here's the importance of digital marketing, here you can customize like when to show your adds this In summer, we can show ads according to that, It's very hot today like buy this drink or just Buy this powder to feel the coolness, etc. That means you can show our ads according to time

3- Should we do traditional marketing? For an example there an uncle came to my shop and he purchased an x product from me and now the shop keeper has brought some new features and he has created an offer for the people who have purchased the x product from his shop, where they would pay a dashing amount where they would get like 10%-20% offer and they'll get the new product.  So in such cases that shop keeper would look at the records. But in digital marketing, you get the power as here you can have their email id and all their details also you can directly mail them maybe with their names or you can call them.

Conclusion

At the last, you may be understood what is the importance of digital marketing. and how good is the scope of digital marketing, as Future is digital What can we do offline Amazon, Zomato, Swiggy is those company has ruined the market of a normal retailer? Gradually it started with Electronics and slowly they all would move towards other categories.  This is the right time to take your business online so as do not to delay.