What is meant by inbound marketing | Difference between inbound and outbound marketing

Today here we would be talking all about what is meant by inbound marketing so the definition of inbound marketing is a technique for drawing customers through the products and services via content marketing, social media marketing, search engine optimization, and running. So a before we give me an explanation of this definition you must be having proper knowledge of what your buyer's journey like our customers if the customer is going through for something and like how what a nod will go in their mind like what an all-steel baby face quite buying anything so as a result here we take to a consideration of no false face with Vanessa's face. Similarly, suppose any customer wants to buy a mobile so what's first the customer would do he/she would think like what's the mobile company available out with new feature and such hence here the company would route to make awareness to your product soon like there so many of mobile companies like Samsung,iPhone so here there are like branded companies because they have done some good awareness of there brand and product in the market. So for their product in the market so as a customer things like this company name would come in mind forse so as I phone or Samsung whatever is like a good brand I will think about that so that it be like Vanessa's face. 

Secondly in what is meant by inbound marketing estate for an example suppose nowadays as everything is getting digitalized that if anything you want to buy firstly what you do you will go to google and you would search like anything, suppose I want to buy a mobile and you would get to see here like Amazon ads are there also going on and in the right side you can also see too many of brand name is coming here you can see like move here and other brands are also there. So what basically you would do you would type brands like Samsung, Samsung device so you could see all the different types of mobile which they can see over here again and again what should this one is awareness. And this awareness is faithful and the stale when they start considering while buying a product like they will analyze the product or would compare from one from another and you can see I have written you consider a typical situation.

 

Difference between inbound and outbound marketing

So here we would be talking all about the difference between inbound and outbound marketing, and like how they differ and how you can be benefited from each.
So initially in the Difference between inbound and outbound marketing, we must know what is inbound and outbound marketing. So inbound is kind of like when enquires are more coming to you or a bit self-explanatory and outbound is more like when you are putting things up so more so it's just like a cold audience or like people those who are not so necessarily aware of your company or what that your are offering, already of the service that you're an officer. For example in inbound marketing or SEO or search marketing jet search marketing in quite general because Google Adwords comes up in search results.

So its basically because of the intent of people searching for as they don't get shown an out of a for you and as they search for something like a proper service that you offer. So when its all inbound marketing people are already aware of what you are offering and also on similar offerings so that the service we offer fit may the n point of which they're looking for a solution. As a result, inbound is a way to meet their needs so that you can create a blog or can create a YouTube video and then people come to you because it's to there interest to which they are already aware.

So nextly in the Difference between inbound and outbound marketing people then shift towards the outbound route it's more like anything that you need to put yourself in front of people so basically anything which you do to stop by putting yourself in front of people. In Facebook, YouTube advertising cold calls and emails by email lists, as a result, it's good to split it into two the first example of a person that might be doing a lot of inbound marketing would be a plumber. For example like you don't you only need a plumber like the plumbers is one of the things that you actually hope that you never need and you call them when something's broken as a result plumber wouldn't go out and put adds up saying "hey in case you ever have a broken sink or something calls me " people usually do this in a spur of the moment but very much. So if you know that if you've got plumbing problems go on google search plumber near me and you'll find a little result and that's inbound because they're coming into you and in case of outbound, for example, a barber there's is a good one everyone needs a bar where they are giving a chance to barbers for a lot of you getting a leaf lift with the door for a barber or something you know you're gonna love. A lot of businesses use outbound for things like this where predominantly store these days you're buying lists with every single person you called even if they are not aware of you as its an outbound as because you're reaching out to them and they're reaching by asking you and that's sort of the easiest way to still define it so it's a mix of thing most thing as both of the things really do the main benefit of our bond marketing it's a lot quicker so you can get more volumes with quicker you can get things like that with sort of big audience and quickly but whereas it takes a little bit longer but the benefit for inbound traffic you get. It might not be as much or it might take as take longer to get there but if once people find your content through YouTube or through blogging then it might be a lot more in high intent so a good example of being in an outbound.

Probably on LinkedIn you could also start with a lot of content where you can also do videos and podcasts also similar to these articles kind of creating the content of what sharing news and stories of that customer value. And any of these read any of the value and so anything that suits your purpose so that we get leads through that so someone sees an opinion piece and do then someone sends a direct message that's a form of inbound marketing that we do. Also, we do a little bit of outreach on LinkedIn as well as then go forward in terms of inbound, and andndd as I think the biggest thing you would do in SEO. But we can't be an SEO agency as it doesn't practice what they preach so in back in for the key terms that you want to run for that is really important to give you like a head-to-head comparison. Also if you're being focused more for local services well unless you've got a bigger budget there wouldn't necessarily recommendation of doing SEO and Facebook ads rather so if it's a service-based business like a plumber it's more likely to do well as because people show their intents there and if you're likely to need it whereas if you can't remember a Facebook card you know you don't tend to say Facebook cards especially for polymers so that's why there would be a need of having like a mix of both of us.

Also if you want to use social media ads then there is an option like retargeting as that's a good way to integrate the two of the main difference because just in case if some people don't notice the difference between targeting and retargeting so as retargeting is showing those people who have already shown interest in your website or page so, if we are looking for a plumber's website or for an example we are probably looking for a plumber so therefore I'm in the market where I'm qualified enough to be showing an ad for that plumber.

Whereas if someone hasn't been looking for a plumber then why would you put an ad in front of him for a plumber he might have a friend we will pass like a window fitting plan somewhere and if you could hire some kids to get a load of bricks window and if you also own a window fitting business along with that brick through the window which comes from the letterboxing which needs a new window. If the cool window or the window company like from the point of retargeting as well as you can't just reach on Facebook but also you can reach the target audience so on Google you can use spline ads so you can retarget on like YouTube, YouTube Display, Network websites so. It like as it depends on where you're observing any company the budget It's just for you really it's I mean that you have a good mixture is probably the best we can try to have a good mixture of both of so. So here we don't just dont call it a list we do anything like we use some help and strategies on LinkedIn and like a general content which is technically a part of the  strategy because if somebody wants to engage us in talking about Co something then watching a podcast of a vast new talking about that exact topic giving some value that's now one strategy because they're already so warming up a little bit more because they can see that we're putting out content all the time so that they are on an admin strategy which doesn't have to be so very on the spot we do a bit of email as well so with the SEO it's good to have if you can if you can afford our I mean just in monetary terms I mean if you can afford the in terms of time and manpower try and do both and there's absolutely ways you can do you you can start off with doing things itself so you can download guides we've got a few read some blogs about how to help your website rank higher if you know if you can't especially like if you can't afford to shell out thousands of pounds a month on the SEO agency but at the same time you know outbound you can if you're a b2b business you can purchase a list if you want if that's your jam or you can run ads on radio as quite popular these days as well I mean we've Spotify that's surprisingly Spotify as well yeah a surprisingly radio why they're still quite popular but as in like magazines and things I mean don't know how much return on investment they bring but they're still of things that are still very much in our past is very hard to track Terry but print in general is an outbound strategy so if you're putting leave there's a lot of companies these days that will basically create your leaflet and then distribute it for you in an area of like you know smart miles yeah that's quite a lot of those I mean Cerf any idea for like local businesses like I said like especially it's like where I live there's a lot of there's a big student population so especially around this time of year in September there's a lot of there's a lot by the time it comes on October actually but there's a lot of beliefs going around for like a club nights and stuff at that so to kind of put the digital and the offline world and perspective so like when you stop paying for out mile market and it's gone so like once you printed those flyers and you paid so on to distribute them when you're not paying for them you're not advertising whereas if you've got an inbound strategy in place like when we put these videos out on YouTube just like blogs and stuff like that once you've put in a few hours into that content then is there forever and people can find in search engines or you can you can repurpose it or whatever so yeah like the the inbound marketing it takes a lot of time upfront one thing that's also good to mention is the volume so inbound tends to have a lower volume because there's actually lower amount of people to search for you outbound can have a higher volume because it's controllable so it's the hole so the volume of the inbound traffic you can't control it cuz you can't not predictable you can't directly control so you control in the sense of you have more inbound traffic if you optimize your site to be higher up and Google but you can't directly like find people and get them to contact you whereas outbound you can control it because you can control whether you send out 100 Flyers or a thousand fliers or you purchase an email list of a thousand contacts or of 10,000 contacts so you have more control with an outbound strategy but the quality of people that you speak to is likely going to be less because you can purchase a list of 10,000 people 5,000 of them or in don't have a budget and already don't want your services or things it's a bit of a gamble in some respect whereas in Bound you you know it's less predicted it's less controllable sorry the volume but when somebody does get in touch with you they're already soft almost pre-qualified they're further down the front the further down the funnel because they've the act you know they're looking for something that you're selling so it's already an in it's just from there you've got a workout you know whether they're their numbers match your numbers whether you can ever get them ROI whether sometimes you know clients come to us looking for SEO and we actually sell them Facebook Ads because that's more aligned to actually get them results than something else so yeah sell people a solution as opposed to as opposed to a service yeah because that's that's the key difference between it so you can control it more yeah but it's not like what we do for proposals is you can kind of estimate roughly so we look at the specific here specifically yeah so if we're trying to rank us to say SEO so you can with SEO you can rank for like five different keywords so if you create in one page you can rank one page like five different keywords let's say and then we get the search volume for each one of those keywords and then look at it if you got it ranked on page one and then from the click-through and then you can predict the amount of clicks etc so we do it based on that and based on current traffic at the moment pass traffic as well so yeah I think they're both powerful only in each way absolutely yeah like I said if you can afford it both in one three times and in you know manpower and marketing efforts do both try a little bit both and you'll instantly see which one is bringing you more results and you know if inbounds more your thing and then channeling on that if at one's more your thing then and channel more than that so it wasn't it's all part so part testing but I think we'll wrap up here we were if you have any questions as always drop down in the comments or send us a message I don't see you guys soon