Perhaps you really have a good blog going and it’s perhaps a good source of referral traffic. So what else can you do to make it deliver even more value? Your social media company can help you get the most out of each and every blog post with some creative planning and consistent distribution techniques.
Blog Posts Should be Like Cats – Let Them Have at Least 9 Lives
One and done is not the best way to get the most value from
a blog post. You or your social media agency has spent valuable time creating
the content. It should be shared multiple times on your social channels because
not everyone will see it the first time it is posted. Have your agency cut it
up into enticing snippets that make great posts and encourage click-through to
your site. Often the blog’s headline works well as the post, but sometimes a
key point within the article makes an even better hook. Experiment and track
which posts get the most response.
Day of the Week and Time of Day Matters
Pay attention to the time of day when your blog post and
its link on social media. Some mornings are better to reach your audience, and
evenings can be another time to get their attention. See which content resonates
on a Blue Monday or what people like to interact with on a Throwback Thursday.
Take advantage of these established memes (Wednesday Wisdom is another) and
discover what works with your fans.
Your Blog Posts Can Live Again as Featured Email Articles
Even after your best efforts some consumers will miss your
blogs or set them aside and forget to read them. Give them another chance by
adding your blogs as featured articles in your e-newsletter. You can create
special newsletters, too, if you like, that are quick blog post summaries with links
to your posts from the past week. Have your agency encourage email signups on
your social accounts so you can use those email addresses for marketing your
posts.
Turn Your Agency Into an Image Creating & Curating Team
Your blogs (and the social posts you use to promote them)
will be much more interesting when teamed with engaging images. Devote
resources (paying your agency to find images or having them create new ones for
you) to images for your blogs. A memorable photo or illustration may get
someone to begin reading your blog post, and that someone could very well become a
customer.
If all of these tips don’t motivate you to work with your
agency to energize your blog post, consider this stat that summarizes how blogs can
help you sell:
“82% of marketers who blog see positive ROI from their
inbound marketing.” (Source: Hubspot State of Inbound report, a statistic
reported by Neil Patel, in ‘38 Content Marketing Stats That Every Marketer
Needs to Know‘ [January 21, 2016])
It’s time to blog, promote, re-purpose and blog post again. If
you don’t have the time or desire to blog, give your agency the tools they need
to do a good job for you. Be ready with helpful edits and advice so they can be
successful at sharing your brand message. Cooperation with your agency means
your blog post will soon drive more traffic than ever before.
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