5 effective steps that will allow you to dominate your niche on Google

The main idea behind this article is to pass the message to bloggers and generally to website owners that in order to acquire the deserved web success someone must be able to excel in his/her niche web presence. If you can prove yourself as someone who actually posses the needed knowledge and experiences in a specific niche then you might say that your success is almost guaranteed.

Managing to convince the web users that you deserve your web presence as a specialist in your niche this will also be transferred to search engines and will allow you to appear more in the search results. Having a commanding influence on search engines such as Google can be a very effective SEO marketing strategy.

Apart from managing to prove yourself as specialist in your niche market you need to apply the 5 following steps that included basically onpage SEO actions so that Google and other search engine can spot you better and allow you more organic traffic.

Let’s see these five steps one by one:

1) Determine your niche

The initial step to having enough control over your niche involves knowing exactly what it entails. Have a clear understanding of what your specific niche is all about. In as much as your business does offer different products and services, identify that one product/service that your business is best known for. Dominating a number of niches on Google can be a very daunting task sometimes even impossible. For that matter, focussing on one niche is considered as the best way forward.

Since Google advocates for the provision of only useful and relevant information, going for the niche you are highly qualified will certainly give you the best results.

Example

A law firm specializing in personal injury but also dealing with criminal law and family law needs to have a clear understanding of its specific niche of speciality if it wishes to dominate. Unless the firm has ample resources to have all the three niches up and running, it would be impossible to dominate in all three of them. The firm has a greater chance of dominating in the personal injury niche as it is its favoured area.

2) Optimize with niche specific keywords

After determining your niche, the next step is to determine the right keywords for your niche. This is very crucial for any online marketing activity. Choosing the right keywords requires a proper understanding of your target audience and an understanding of their search phrases. Keywords help to derive traffic which can easily be converted into sales.

Example

From the above example, an individual searching for the keyword phrase, ”lawyer + location” is less likely to convert upon visiting your website that an individual looking up the keyword phrase, ”personal injury lawyer motorcycle accident + location.” Upon landing on your web page, the latter is most likely to convert and become one of your clients.

3) Implement Google authorship

In doing this, you should allow your name and face to basically appear next to your website upon searching. This allows you users to have an idea of the running your organization and also aids in promoting your personal brand since it allows you to appear as an authority figure in your niche of specialization. Google Authorship is particularly very important in medical professions, legal professions and consultants. These niches have a tendency of tying your personal brand to your organization brand.

Google Authorship additionally helps to build trust and credibility with your audience and also helps influence your rankings both now and in future. It helps have a positive impact on click through rates (CTR).

4) Come up with great and authoritative content

Make it a habit of always producing outstanding contents especially on content that is relevant to your niche. The benefits of doing this are;

• It exposes your expertise in the niche
• Acts as a hub for useful information for your customers
• Allows Google to have quality content which in turn helps to improve rankings

5) Promote your content using Google platform

Since Google profiles and posts are usually included in Google’s index, potential customers are given an avenue where they can find additional content. Instead of just setting up a profile, go an extra mile and post relevant content on a regular basis.

Google is known to have a major influence on search results for those persons already signed in to Google In addition to Google +, make an attempt to create Google + Business Page which allows you to share content and interact with your target audience.