Social Media Marketing : It’s not just about having a Facebook Page

The word social media and Facebook tend to be synonymous. And with good cause, as the roots of the social media marketing agency movement began with this online giant. However, many companies will establish a business FB page and call it a day. What they fail to see is that to be successful and thrive in the social media arena, your strategy truly has to be all-encompassing, and it has to be implemented with a strong and well-thought-out plan behind it. One of the best things you can do to create a solid social media platform is to first check out your competitors. What channels are they using, what type of ads are they displaying, and how are their public relations performing on these social venues…After all, you are positioning yourself in direct competition with these businesses. We understand how to help you utilize social media to create a buzz around your brand. And we also know how to give you an edge up on the competition.

Which channels will work for you?

In direct contrast to the one-and-done FB page devotees, some companies will go crazy and create accounts on all channels. And while having an expansive social presence isn’t a bad idea, relevance is also something to take into consideration. For instance, if you have nothing at all to do with building, remodelling, or design, then Houzz might not be the most appropriate choice for you. Whereas sites like Facebook, Twitter, and Snapchat are more broad-minded and are good calls for establishing a social media identity for your company. This is where we come into play, assisting you in pinpointing and creating the most relevant and energetic accounts possible. In terms of what types of things a business should post, this can be a tough one. You’ve already said a great deal of what you need to say (if you’re doing it correctly) on your site and in your blog posts, so what is left to disperse across the social media universe…You need to offer your followers content and posts that bring them some value. And it doesn’t strictly have to be content-based; infographics, videos, and other forms of outside-the-box posts are always crowd-pleasers. Curated content is another great way in which you might utilize your social media platforms. The social media marketing agency world can be daunting. This is why you need an experienced and highly skilled guide to take you by the hand and walk you through it. We are there to show you the steps to take as you create and productively maintain business accounts on FB, Twitter, LinkedIn, Instagram, Snapchat…you get the picture.

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